Lickstats was developed to ease the process of labelling and tracking the performance of digital content.
— Sun Knudsen, founder and CEO at Lickstats


Lickstats extends the feature set of traditional shortlinks by adding campaign tracking and segments.

Campaign tracking

When people click on our shortlinks – we call then campaign links by the way – Lickstats dynamically adds the right UTM tags to your landing pages.

For example, lands on

Try clicking on Notice the UTM tags? They were added dynamically based on the origination of the click.

Try sharing on Facebook. Notice how the utm_source changes to facebook?


Now wouldn’t it be nice to have a simple way to A/B test the performance of various content strategies or influencers?

Try clicking on Notice how utm_term is set to you?





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